Identity/Branding
Brand identity design is the process of crafting a brand’s visual and verbal expression, including elements like logos, color palettes, typography, voice, and tone, to create a consistent and recognizable image that resonates with the target audience.
Brand identity design is about creating a cohesive and memorable representation of a brand, encompassing both visual and verbal elements.
This process involves filling out the Identity/Branding form on the contact page. Once I receive that form, I can then begin doing research to come up with the perfect identity for you that not only helps the business, but helps folks understand what your business is about in any language.
Typically, I ask for half down on any project to initiate it. The next step I take is researching all about your company and services. For Pass 1, you’ll receive around 10 choices of style to choose from. Pass 2 is based on the choice from Pass 1 with further edits/enhancements. Pass 3 is usually refining the final pass. If the project goes past Pass 3, I charge $100/hour. There have only been 2 instances of going past Pass 3. Once completed and the deliverables are handed over, the second half of the total is due.
What makes my identity/branding design strategy unique:
- Visual Identity: This includes the logo, color scheme, typography, imagery, and overall visual style.
- Verbal Identity: This encompasses the brand’s voice, tone, messaging, and how it communicates with its audience.
- Building Recognition: A strong brand identity helps consumers easily recognize and remember a brand.
- Establishing Trust: Consistency in design and messaging builds trust and credibility.
- Communicating Values: Brand identity design effectively communicates a brand’s values and personality.
- Creating an Experience: It shapes the overall customer experience and perception of the brand.
- Apple: Known for its minimalist design, clean typography, and a specific color palette.
- Nike: Recognizable for its iconic swoosh logo and a bold, athletic aesthetic.
These are the tangible elements that make up a brand identity, such as logos, colors, fonts, images, videos, and taglines.
The finished result(s) should be very clear in it’s message for all languages.
