Visual Design
Visual design is the strategic application of visual elements like imagery, color, typography, and layout to enhance aesthetics and usability, ultimately creating a visually appealing and intuitive user experience.
Visual design aims to make a product or interface not only look good but also function well and be easy to use
Visual design encompasses elements like:
Photos, illustrations, icons, and other visual assets.
Color palettes, color theory, and the use of color to create visual hierarchy and evoke emotions.
Font choices, sizes, spacing, and alignment to ensure readability and visual appeal.
The arrangement of elements on a page or screen to create a clear and organized visual structure.
- Create a strong brand identity and visual language.
- Enhance user engagement and interaction.
- Improve the overall user experience and make a product or interface more intuitive and enjoyable to use.
The Process
The journey from concept to completion
Discover
Design
Deliver
FAQ
All the answers to your most common questions
How many years of experience do you have?
I’m Jeff Comeau, a Senior Graphic Designer from South Hamilton, MA, with a Bachelor of Fine Arts in Graphic Design and over 30 years of experience in Graphic and Web Design. My extensive background spans illustration, advertising, direct mail, animation, multimedia, photography, typography, marketing, responsive web design, logo and identity creation, social media, SEO, and desktop publishing. This comprehensive experience has provided me with a deep understanding of the industry and the versatility to excel in various creative roles.
Throughout my career, I’ve honed my project management expertise, team-building skills, and software proficiency to deliver exceptional results. My passion for staying at the forefront of design trends, combined with a strong work ethic and problem-solving ability, equips me to thrive under pressure and exceed expectations.
I’m eager to bring my talent and skills to your team, contributing to your business’s artistic and creative goals while advancing my own professional growth. I would welcome the opportunity to collaborate with your organization, tackling challenges head-on and delivering impactful, innovative design solutions.
Please feel free to contact me at your convenience to discuss how my qualifications align with your business’s needs. I look forward to the possibility of contributing to your success.
Thank you for your time and consideration.
What is the average timeframe for branding work?
Initial Concept & Strategy:
This phase, involving research, brand positioning, and strategy development, can take a few weeks to a couple of months.
Design & Creative Development:
Creating the visual identity (logo, color palettes, typography, etc.) can take anywhere from 2-4 weeks, depending on the complexity and client feedback.
Implementation & Launch:
Once the design is finalized, implementing it across various platforms and materials can take several weeks or even months, depending on the scale of the project.
Factors Influencing Turnaround Time:
Project Scope: A comprehensive branding project with multiple deliverables (e.g., brand guidelines, website design, marketing materials) will naturally take longer than a project focused on a logo alone.
Client Feedback & Revisions: The number and complexity of client feedback rounds can significantly impact the overall timeline.
Designer Availability & Capacity: A busy designer or agency may have longer turnaround times.
Client Communication & Decision-Making: Clear communication and timely decision-making from the client side are crucial for a smooth and efficient workflow.
Example Timeline:
Logo Design: 2-4 weeks
Branding Package (including logo, color palette, typography, etc.): 4-10 days
Full Branding Project (strategy, design, implementation): Several month
What software & tools do you use?
For branding or illustration, I usually begin with hand drawing on paper, then scan into the computer to digitize. For websites I use html programs. I use Adobe Creative Suite for design. I use the Microsoft suite for business documents. With my Project Management knowledge, I’m able to effectively produce deliverables in a timely manner.
How long does a typical web development project take?
A typical web development project can take anywhere from a few weeks to several months, depending on the complexity and size of the website, with basic websites potentially taking a few weeks and more complex projects potentially taking several months.
How do you establish your design fees?
Typically, I initially create many different looks/feels to choose from for the initial design. That is considered “Pass 1.” There are 2 more passes involved with the initial estimate. When a project goes beyond 3 passes, I charge $100/hour.
Project-Based Rates:
- Basic Website (3-5 pages): $500 – $2,000
- Standard Business Website (5-10 pages): $2,000 – $5,000
- E-commerce or Complex Website: $5,000 – $10,000+